Marketing
Promoting your music as an artist, is of utmost importance to your career. After creating great music content, there is need to also share your music across board to potential listeners and music lovers round the world.
Without promotion, no matter how good your music is, it might not get as far as you want it too.
Promoting Your Music Online
You can get to promote your music online through the following channels available:
- GOOD MUSIC CONTENT
Good music content is an essential part of music promotion. If your music content is great as an artiste, it solves half of the problem of the promotion.
You should invest time into creating great music content that would resonate with your fans and music lovers, as this would help with promoting your music out there.
- BRANDING
Branding entails how you are perceived by your audience. As an artiste, you will need to build your brand online for your music to attract the type of audience you want to reach.
Branding for an artist represents the visual means of communication, which would involve your image, logos, colour scheme, fonts, content planning, tagline and signature that can help with creating an identity for you and your music.
With branding, you get to gain recognition and awareness online, as it would help your target audience in building trust with your identity as an artist.
Read also: HOW TO SELL AND DISTRIBUTE YOUR MUSIC IN NIGERIA
- SOCIAL MEDIA
Social media serves as an instrumental tool in promoting your music online. Your social media presence as an artist needs to be active and engaging, in order to build a community of people that identify with your music.
The role of Social media platforms like Instagram, Facebook, Twitter, TikTok and the likes, can go a long way into creating awareness and recognition for your music brand. That is why, as an artist, you should consistently deliver creative content on your social media platforms to gather the attention of your audience and also promote your music on these platforms through sponsored ads.
Contact us at Relates Media for your Social Media Promotion.
- ONLINE STREAMING PLATFORM
Promoting on online streaming platforms like Spotify, Apple Music, Deezer, Audiomack, etc… can help your music reach a wider audience across the globe.
This is because with online streaming platforms, your music becomes accessible to everyone on the planet. You get to access potential listeners and more fans, on these streaming platforms to get to listen to your new release(s). As an artist, you can also get to monetize i.e. earn money, from people who get to stream your songs on these music platforms.
With online Streaming platforms you get to run marketing campaigns that cut across Pre-Save Campaign, Promotional audio ads and Sponsored Playlists that can drive more streams to your song.
- PLAYLISTING
Another advantage of using Online Streaming platforms in promoting your music, is Playlisting. The most prominent channel to reach the audience of various streaming platforms is through Playlist placement. To have the streaming platform place your song on their curated playlist offers a vast opportunity for your music to reach new fans.
Playlisting is usually done through pitching your song to the desired streaming platform, who will then determine if your music meets their requirements, in placing your song on their curated playlists that best fits the genre of your song. Â
There are five types of Playlists that are curated on Online Streaming Platfoms
- Official Playlist: These are playlists that are curated by the streaming platform themselves.
- Major-Owned Playlist: Playlists created by major brands
- Third- Party Playlist: Curated by independent influencers
- Personalized Playlist:Â Created by the algorithm of the Streaming Platform
- User-Generated Playlist:Â Created by fans.
Promoting through Playlist placement should be at the heart of every music promotional campaign to drive more airplays and recognition for your music.
Contact Us at Relates Media for your Music Playlisting promotion.
- INFLUENCER MARKETINGÂ
The use of influencers in promoting your music can gain more traction for your music both online and offline. Influencers have a fan base that is built around a community that inspires them to take action. When a Top influencer on social media platforms like Instagram and TikTok get to hop on your music, it indirectly stirs up the fans of such influencer to follow suit.
Influencer marketing could also be in form of using Top blog pages on social media in creating content with your music, and in driving awareness and recognition for your music. These Influencer blogs have a large audience following on social media that you can target your music to, and as long as your music content is great and engaging, it can inspire people to ask about your song, which in itself is a form of promotion.
- Â PR
Public relations (PR) is a form of promotion that can get you to attract media attention and get publicity for your music through press releases, interviews, album reviews, concert and tour announcements, etc.
With PR, it would involve having your photos, press materials, products, that clearly communicates your brand as an artist telling your story about who you are, and what your music represents to your listeners. PR helps with fine-tuning all these media activities in projecting you and your music brand to the online community.
Read also: HOW TO SELL AND DISTRIBUTE YOUR MUSIC IN NIGERIA
- WEBSITE
To promote your music online, having a website can help with your online presence and also build a large and dedicated mailing list.
Your website can serve as a platform that contains everything that pertains to you, regarding your music, bio, images, contact details, videos, news and tour dates and will also include a mailing list sign up form.
It is important to have one platform, where if fans are searching for you online, they should be able to get to know about you through your website. This gives you the chance to get them hooked with a first impression and win them over with an amazing user experience when they engage with your website.
Email marketing offers direct access to the inboxes of people most likely to engage with your music.
If a fan gives you their email address, it means they want to hear from you, and a message direct to their inbox about your latest release or upcoming tour is much more likely to reach them than a social post that can be restricted by a platform’s limited reach.
- BLOG
Using blog posts will also help with promoting your music online. Making use of popular music blog channels can help drive awareness about your song. With respect to promotion online, using Top Blog channels can help with gaining popularity online when people search for your song.
There are alot of ways to get your music out there to the world. Make use of the online channels available to you, as stated above OR you can contact us at Relates Media for your online music promotions and get your music heard today.
