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Category: Marketing

Marketing

How To Promote Your Music Online In Nigeria

Promoting your music as an artist, is of utmost importance to your career. After creating great music content, there is need to also share your music across board to potential listeners and music lovers round the world.

Without promotion, no matter how good your music is, it might not get as far as you want it too.

Promoting Your Music Online

You can get to promote your music online through the following channels available:

  • GOOD MUSIC CONTENTMusic promotion in Nigeria

Good music content is an essential part of music promotion. If your music content is great as an artiste, it solves half of the problem of the promotion.

You should invest time into creating great music content that would resonate with your fans and music lovers, as this would help with promoting your music out there.

  • BRANDING

Branding entails how you are perceived by your audience. As an artiste, you will need to build your brand online for your music to attract the type of audience you want to reach.

Branding for an artist represents the visual means of communication, which would involve your image, logos, colour scheme, fonts, content planning, tagline and signature that can help with creating an identity for you and your music.

With branding, you get to gain recognition and awareness online, as it would help your target audience in building trust with your identity as an artist.

Read also: HOW TO SELL AND DISTRIBUTE YOUR MUSIC IN NIGERIA

  • SOCIAL MEDIAHow to Promote Your Music Online

Social media serves as an instrumental tool in promoting your music online. Your social media presence as an artist needs to be active and engaging, in order to build a community of people that identify with your music.

The role of Social media platforms like Instagram, Facebook, Twitter, TikTok and the likes, can go a long way into creating awareness and recognition for your music brand. That is why, as an artist, you should consistently deliver creative content on your social media platforms to gather the attention of your audience and also promote your music on these platforms through sponsored ads.

Contact us at Relates Media for your Social Media Promotion.

  • ONLINE STREAMING PLATFORMOnline Music promotion in Nigeria

Promoting on online streaming platforms like Spotify, Apple Music, Deezer, Audiomack, etc… can help your music reach a wider audience across the globe.

This is because with online streaming platforms, your music becomes accessible to everyone on the planet. You get to access potential listeners and more fans, on these streaming platforms to get to listen to your new release(s). As an artist, you can also get to monetize i.e. earn money, from people who get to stream your songs on these music platforms.

With online Streaming platforms you get to run marketing campaigns that cut across Pre-Save Campaign, Promotional audio ads and Sponsored Playlists that can drive more streams to your song.

  • PLAYLISTINGPromote Your Music Online in Nigeria

Another advantage of using Online Streaming platforms in promoting your music, is Playlisting. The most prominent channel to reach the audience of various streaming platforms is through Playlist placement. To have the streaming platform place your song on their curated playlist offers a vast opportunity for your music to reach new fans.

Playlisting is usually done through pitching your song to the desired streaming platform, who will then determine if your music meets their requirements, in placing your song on their curated playlists that best fits the genre of your song.  

There are five types of Playlists that are curated on Online Streaming Platfoms

  • Official Playlist: These are playlists that are curated by the streaming platform themselves.
  • Major-Owned Playlist: Playlists created by major brands
  • Third- Party Playlist: Curated by independent influencers
  • Personalized Playlist: Created by the algorithm of the Streaming Platform
  • User-Generated Playlist: Created by fans.

Promoting through Playlist placement should be at the heart of every music promotional campaign to drive more airplays and recognition for your music.

Contact Us at Relates Media for your Music Playlisting promotion.

  • INFLUENCER MARKETING 

The use of influencers in promoting your music can gain more traction for your music both online and offline. Influencers have a fan base that is built around a community that inspires them to take action. When a Top influencer on social media platforms like Instagram and TikTok get to hop on your music, it indirectly stirs up the fans of such influencer to follow suit.

Influencer marketing could also be in form of using Top blog pages on social media in creating content with your music, and in driving awareness and recognition for your music. These Influencer blogs have a large audience following on social media that you can target your music to, and as long as your music content is great and engaging, it can inspire people to ask about your song, which in itself is a form of promotion.

  •  PR

Public relations (PR) is a form of promotion that can get you to attract media attention and get publicity for your music through press releases, interviews, album reviews, concert and tour announcements, etc.

With PR, it would involve having your photos, press materials, products, that clearly communicates your brand as an artist telling your story about who you are, and what your music represents to your listeners. PR helps with fine-tuning all these media activities in projecting you and your music brand to the online community.

Read also: HOW TO SELL AND DISTRIBUTE YOUR MUSIC IN NIGERIA

  • WEBSITE

To promote your music online, having a website can help with your online presence and also build a large and dedicated mailing list.

Your website can serve as a platform that contains everything that pertains to you, regarding your music, bio, images, contact details, videos, news and tour dates and will also include a mailing list sign up form.

It is important to have one platform, where if fans are searching for you online, they should be able to get to know about you through your website. This gives you the chance to get them hooked with a first impression and win them over with an amazing user experience when they engage with your website.

  • EMAIL

Email marketing offers direct access to the inboxes of people most likely to engage with your music.

If a fan gives you their email address, it means they want to hear from you, and a message direct to their inbox about your latest release or upcoming tour is much more likely to reach them than a social post that can be restricted by a platform’s limited reach.

  • BLOG

Using blog posts will also help with promoting your music online. Making use of popular music blog channels can help drive awareness about your song. With respect to promotion online, using Top Blog channels can help with gaining popularity online when people search for your song.

There are alot of ways to get your music out there to the world. Make use of the online channels available to you, as stated above OR you can contact us at Relates Media for your online music promotions and get your music heard today.

Read also: HOW TO SELL AND DISTRIBUTE YOUR MUSIC IN NIGERIA

Marketing

HOW TO DISTRIBUTE AND SELL YOUR MUSIC IN NIGERIA

How to distribute and sell your music in Nigeria

As an artist, you are constantly faced with how to get your music out there to your fans while also trying to gain more listeners for your music.

But there is the confusion as to where to start from. What channels are available for you to spread your music? How can you distribute your music in Nigeria on popular digital music platforms? How do you make money online from music distribution in Nigeria? These and many more questions are on the minds of most artists.

In the digital age that we find ourselves, there is need for you as an artist to be duly informed of the various channels that are available to you in promoting your music.

That is why, we at Relates Media, a Music promotion company have set out to help you grow your knowledge in how to distribute and sell your music internationally  from right here in Nigeria.

What is Digital Music Distribution?

Our key focus here is on Digital Music Distribution, which is important if you want to thrive in the music industry. Music is evolving and becoming more digitalized.

Music lovers are adapting to streaming, downloading and buying music right from digital music platforms directly from their mobile devices, as opposed to downloading from music sites or buying CD’s.

Digital Music Distribution involves distributing your music online on digital platforms that make your music more widely available.” Digital distribution requires that your music is presented in a digital audio format (MP3) to make it easier and appealing to music lovers.

With digital music distribution, the goal is to get your music onto music platforms like Spotify, Apple Music, and other streaming platforms including social media sites like YouTube and TikTok.

Now that we know what digital music distribution is, let us discuss in detail how to effectively distribute your music in Nigeria and also how to sell your music online in Nigeria for royalty generation.

HOW CAN I DISTRIBUTE MY MUSIC IN NIGERIA?

How can I distribute my music in Nigeria?

The first question to ask before promoting your music, is where can I distribute my music?

Back in the day, we had to make use of Alaba mix tapes, cassettes, CD’s to get your music across to a wide audience but things are changing and the music industry has been revolutionized that your music can now be accessed from your mobile phones.

Having to adopt and adapt to the changing conditions is vital to your growth as an artist, as you need to observe the trends that are applicable to the music industry and be flexible in applying them for the growth of your music brand.

Back to the matter of how you can distribute your music to reach a wider audience.

Here are 5 Steps on how you can distribute your music online in Nigeria:

STEP 1: CONTACT US AT RELATES MEDIA FOR YOUR MUSIC DISTRIBUTION

All you need to do, to get your music distributed online in Nigeria and Internationally is to contact us at Relates Media – https://www.relatesmedia.com/contact-us

STEP 2: PROVIDE YOUR MUSIC 

Ensure your music is fully ready (mixed & mastered). Once that is done, ensure your producer gives you the right format for your music which would be used for distribution. For distribution we allow only WAV and MP3 file of your music for distribution.

STEP 3: PROVIDE YOUR ARTWORK/ARTCOVER

Your artwork is the image that describes your music. Ensure you have your artwork designed and available for distribution. In the case where you don’t have an art cover, we can help you create one but at a fee *winks*. Once this is done our distribution process is 50% complete.

STEP 4: PROVIDE YOUR INFORMATION

Information here includes people who you featured, producers who produced your music and also some personal details about yourself and your music . All these information would then be used to process your distribution online across all the digital streaming platforms.

STEP 5: SIT BACK & RELAX

Once you have fulfilled the steps above, you can communicate the Release Date with us, after that is done, sit back and relax till the day of release. We would complete the whole process of distributing your music across all digital streaming platforms.

Once these processes are complete and your song comes out on the release date, your music becomes LIVE to all fans not only in Nigeria but across the World which gives your music the opportunity to reach fans outside of Nigeria.

The next step we would be discussing is on How Can You SELL Your Music Online in Nigeria?

HOW TO SELL YOUR MUSIC ONLINE IN NIGERIA

How to sell your music online in Nigeria

As an artist, one of the best ways to sell your music online is through digital music distribution. You might ask how?

Digital Music Distribution allows for you to earn royalties (sales) from Music Streaming platforms when your fans or listeners get to listen to your song on these platforms.

Having observed our Music Distribution process above, the way to sell your music online is through International Music Distribution. At Relates Media, we can help sell your music by making sure it gets monetized on these streaming platforms, like Spotify, Apple Music, YouTube, YouTube Music, Deezer and lots more.

Let’s discuss a little in details how your music is being sold.

  1. Whenever someone streams your music on any of these streaming platforms, you get paid by the number of people who get to stream your songs. For example, if you have 1,000 streams/plays on Spotify, Spotify will pay you based on the 1,000 streams/play generated for your music. The same applies to all streaming platforms like Apple Music, Deezer, TikTok, etc.
  2.  Another aspect as to where we can help sell your music is through copyright. We would copyright your song while distributing, to ensure that it is your sole property and anyone who uses your music across some platforms such as YouTube, Instagram, Facebook and TikTok, you get paid as the owner of the music. 

    What this means is , if someone on YouTube uses your song on their video, YouTube will identify your song, copyright the video as a video that has your song and then proceed to place an Ad on that video. A percentage from the money made from the ads is being shared with you and the person who used your music in their video. This also applies to platforms such as Instagram, Facebook and TikTok and that’s a way to sell your music.

  3. Our Distribution also covers for Sync licensing for TV, Video games, Apps and Ads. This way, we help you sell or monetize your music whenever it is being used on the platforms stated.

    These are the ways you can sell your music online in Nigeria. At Relates Media, we help make this process easier and seamless for you.

Conclusion

We have discussed in details, the processes of how you can distribute your music with Relates Media and how we can help you sell your music online in Nigeria. No matter the location you are, our goal is to put out your song and collect royalties for your music.

Start earning from your music today and drive attention to your brand by engaging with our Music Distribution at Relates Media. Let’s help you with distributing and monetizing your music now.

Visit us to Begin! https://www.relatesmedia.com/music-promotion/

DigitalMarketing

Why Email Marketing Matters to your Business?

“Good company in a journey makes the way seem shorter.”
– Izaak Walton

Have you been wondering how to attract the right audience to your business?
Are you actively searching for ways to build a relationship with your customers?
OR
Are you lost on how to retain your customers?

If you fall into any of this category, I’m pleased to inform you, that your questions will be sorted out on here at “RelatesMedia” and are very much welcome.

In exploring the world of digital marketing there are a myriad of channels available that seems overwhelming, but this gave way to the discovery of the email marketing channel, which suited the purpose of

  1. attracting the right customers,
  2. building relationships with customers and business and also
  3. retaining existing customers/audience.

This is not to say that other forms of marketing do not count, but we’ve come to personally discover that harnessing the email marketing channel into your business, makes marketing effective but a lot of people look down on this marketing method.

What is Email Marketing?

Email Marketing is a form of digital marketing that makes use of emails to reach prospective and current customers in order to sell, educate or build loyalty.

Email is an important marketing tool, that before now used to be underrated by brands and businesses alike but as of now, emails are more than just a formal mode of communication, they now serve effectively in driving sales, maintaining and strengthening customer relationships and building credibility.

Email Marketing is an engaging tool that enables you to convert prospects into customers, and one-time buyers into loyal fans of your business or brand.

Why does it Matter?

Email marketing is not just about sending emails to subscribers. There’s actually more to it.

If you’ve never considered making use of email marketing for your brand, or business or for your marketing campaigns, you will need to think again and here’s why:

1). Do you want to boost your sales?

If your answer is Yes! then, you need email marketing.

With email marketing, you can entice your customers to make impulse buying as you inform them of feature items that can be purchased alongside the products they buy. Even sharing similar items of consumer’s past purchase or by offering discount/special offer for future purchases.

In other words, email marketing serves as an effective channel of boosting your revenue or sales.

2). Do you want to keep getting return customers?

If you agree to this, then email marketing is for you. As it helps you in building the right relationship with your current customers or audience by engaging them about your products or services on their personal mails.  

This way, you get to build trust with your audience, which in turn will propel them to make recurring purchase from you.

3). Do you intend growing your brand?

Email Marketing is beneficial to you in building your brand. People do business with people they know, like, and trust. Email marketing gives you the ability to build credibility with your audience by sharing helpful and informative content.

4). Want to promote your products/services?

Unlike other marketing channels, email marketing provides you with the opportunity to promote your product or service directly to your customers or potential customers email inboxes, where they visit everyday.

You also give your audience the option of sharing your email content about your products or services on other social media platforms. You can even use your emails to gain useful feedback. Are your customers happy with the content you’re providing? Would they like to learn something different?

5). Looking for how to generate leads?

If you need an organic form of generating leads for prospective customers for your business or brand, email marketing gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.

With a subscription form, you can get prospective customers to sign up for content that would promote your products/services.

6). Interested in targeting the right audience?

With email marketing you can segment your customers into different lists based on their preferences to send personalized content that relates to each of your audience. You should not be blasting the same emails to all your audience.

Potential customers are at different stages of the buying cycle. Some may be in the consideration stage, while others may be at the research and compare stage, and even others in the ready-to-purchase stage.

Segmenting these customers into appropriate email marketing lists and creating content relevant to each stage of your customer’s cycle can help your business target these groups more effectively

7). Want to generate traffic to your site?

Email marketing is for you, as it is one of the effective ways of getting your target audience to know more about your brand through your website.

When you produce great content for your email marketing campaigns, you can create “Call-to-actions” that will send traffic to your site and this will improve your visibility on the internet.

8.) Intend on building a relationship with your target audience?

Email marketing provides a reliable form of communication between your brand and your customers. It serves as a perfect channel to improve communication with your audience on a consistent basis. Customers love it when your business treats them as an individual, not just like everyone else.

These are what you stand to gain and much more as an individual, business owner or marketer when you adopt email marketing for your brand. With email marketing, you can build your brand, out-do your marketing goals, and set yourself up as an expert, all without breaking your budget. Email marketing is cost effective in reaching your customers/audience.

How effective is it?

Below are top email marketing statistics that highlights how effective email marketing can be to your brand.

  1. Did you know that there are 3.9 billion daily email users and this number of active email users is forecasted to reach 4.3 billion by 2023.-(Statista, 2020). Imagine having access to such a large base of people who you can relate with personally? Which other marketing channel can beat that?
  2. In 2020, there were approximately 306 billion emails sent and received everyday worldwide. Yeah, you heard right, a billion mails per day. Your customers are actively using email, make sure you are as well. -(Statista, 2020).
  3. For every $1 you spend on email marketing, you generate an average of $42 as returns, which is an astounding 4,200% ROI, making it one of the most effective marketing options available. – (Direct Marketing Association, 2019)
  4. 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention.- (Emarsys, 2018).
  5. 59% of respondents say marketing emails influence their purchase decisions.- (SaleCycle, 2018).
  6. 49% of consumers would like to receive promotional emails from their brands.- (Statista, 2017).
  7. 42% of businesses listed email marketing as the top digital marketing channel for lead generation. I.e you can attract new customers to your product/service through email marketing – (Content Marketing Institute, 2020).
  8. With email marketing, you can reach your customers as fast as possible on their mobile, right where they are, as they account for 60% of opened mails today. – (Litmus, 2021).
  9. With segmented emails, your readers are 50% more likely to click on a link within the email. Which could lead them directly to your website or online store, which can lead to more sales for you. What you waiting for?
  10. Email stands as one of the most popular distribution channel, as 87% of marketers use email marketing as their favourite content distribution method in evaluating their content’s performance with their audience.

What does Email Marketing mean to your Audience?

Consumers love email messages that they feel enhance their lives. Most consumers do not think in terms of marketing emails they receive and personal emails they receive; they differentiate in terms of “personal value” and “relevancy.”

Emails have the ability to keep your customers informed. Consumers are capable of checking their email when it is convenient for them. It can give them a feeling that you are thinking of them. It is therefore important to use email marketing to understand who your target audiences are and not just simply send emails to anyone and everyone.

Understanding and embracing the way your readers consume and relate to email are critical in helping drive success for your marketing programs.

As a business owner, you will need to track your customer’s behaviour in order to determine who is the most likely to buy a specific product, to increase your conversion rates through email.

In summary, start communicating with your customers through email. There is a lot of learning involved, but there is also a lot of opportunity to communicate with your customers, rather than just blasting the same emails all the time.

Now that you’ve seen the benefits of how email marketing can be useful to you, your brand/business. I’m glad to inform you, that at the “RelatesMedia,” all your email marketing needs can be addressed both in content and as a service.

Kindly visit our website at www.relatesmedia.com for all your email marketing services. We would be providing you with relevant practical solutions as it pertains to email marketing.

If you are here, wondering how to start your own email marketing campaign for your business/ brand, please watch out for my blog post next week. You will find it very helpful.

Cheers!