- Compared to other marketing channels, email marketing has a lower cost implementation with a high ROI yield.
- Email Marketing can help your business have direct access to your audience in their mails, where you can get to communicate with them directly.
- You get to nurture your leads and maintain relationship with them till they eventually convert to making sales with your product or service.
- With email marketing, your audience can be updated with current information about your product or service.
- Most importantly, you can get to segment and test your email marketing campaigns and discover what interests your audiences.

